With e-bikes’ continued growth in popularity comes a market that expands in leaps and bounds. In 2024, the global e-bike market is valued at $48.7 billion, with that number expected to reach $71.5 billion by 2030. As worldwide demand for e-bikes skyrockets, thanks largely to their health and environmental benefits, the number of brands vying for consumers’ attention becomes daunting. How do you know which brand(s) to look for, not to mention which specific features and riding styles best suit your preferences?
That’s why it’s important to do some research before you buy an electric bike. There’s a lot to consider before you choose a bike that’s just right for you: climate, terrain, comfort, riding surface, and so on. Do you want to prioritize your e-bike’s range and climbing ability to tackle the great outdoors? Or maybe its speed and acceleration to zip along paths (as long as your state’s regulations allow it)? Or maybe its comfort and convenience to commute and carry cargo?
The point is, there’s a lot to keep in mind when buying an e-bike—but we’re here to help! In the following brand comparison, we look at two of the most popular e-bike companies available at ERIK’S: Aventon and Specialized. While each brand has numerous unique models with various capabilities, the following overview outlines Aventon and Specialized at a glance, offering some helpful tips to determine which brand is right for you. In this article, we’ll cover the following:
- Brand overviews
- Performance comparison
- Design and build quality
- Riding experience
- Technology and features
- Price points and value
- Target audience
- Customer reviews and satisfaction
Brand Overview
Pictured: Aventon Soltera
Aventon
Aventon was founded in 2012 by JW Zhang in southern California and is headquartered in Ontario, California. It started as a fixed-gear bicycle company, with influential models like the Mataró introduced in 2013. Aventon released its first electric bike, the Pace 500, in 2018 and transitioned to e-bikes exclusively in 2020, doubling its fleet of electric bicycles by 2022.
The company is known for offering performance, style, and innovation at an affordable price. They create e-bikes for riders who want quality, versatility, and the ability to move freely. Most of their e-bikes feature rear hub motors and powerful torque with throttle capabilities (more on this below). Some of its most popular models include the Aventure, Pace, Level, and Soltera, along with the eMTB Ramblas and the electric cargo bike Abound.
Pictured: Specialized Vado SL
Specialized
Specialized was created in 1974 by Mike Sinyard in Morgan Hill, California, primarily as a producer of bike tires. But it wasn’t until they introduced the first mass-produced mountain bike in 1981, called the Stumpjumper, that Specialized was put on the map. A number of innovations followed throughout the years, like a new line of helmets in the 1990s and the introduction of the Tarmac—one of the fastest race bikes in the world—in 2003. Specialized’s first e-bike, the Turbo, arrived in 2012, followed by an entire line of electric bikes versatile enough to suit any kind of riding. Throughout it all, Specialized has been dedicated to a comprehensive, rider-first approach—a dedication that benefits all cyclists, regardless of their riding level.
Specialized e-bikes are best known for high-quality components that offer a natural-feeling bike ride. They also offer comfortable, innovative body geometries, long-lasting batteries, and a Mission Control app that makes interfacing with their e-bikes fun and convenient. Specialized’s most popular e-bike models include the Levo, Vado, and Creo.
Performance Comparison
Motor
Let’s start with the typical motor on Aventon and Specialized e-bikes. While specifics vary for each model, it’s safe to say that Aventon e-bikes generally have more motor power, with several models hovering around 500 watts at nominal power and 750 watts at peak power. Specialized e-bikes, on the other hand, are generally around 250 watts at nominal power and 430–560 watts at peak power. It should also be mentioned, though, that Aventon typically places its motor on the rear hub, while Specialized places theirs on the mid-drive. Many e-bike riders prefer mid-drive motors since they balance out the weight on the bike, leading to a smoother ride that replicates the feel of an analog bike; rear-drive motors can sometimes lead to an imbalanced ride. Last but not least, Specialized uses its own proprietary motor technology, so while their motors may have less juice than Aventon counterparts, they boast other features to compensate for that (like smoother acceleration and better compatibility with Specialized’s Mission Control app).
Torque
Torque is another reliable way to measure a motor’s power, particularly in terms of acceleration. In this category, too, Aventon comes out on top (which isn’t surprising since motor power and torque are closely related). While Specialized has several models in the range of 25–36.25 Newton-meters (Nm) of torque, many Aventon models feature more than 40 Nm of torque. A beefy option like the Aventon Aventure all-terrain e-bike boasts 80 Nm of torque, while the Aventon Ramblas goes all the way up to 100 Nm!
Pictured: Specialized Globe Haul ST
Battery
How do these measurements affect Specialized’s and Aventon’s battery life and range? There are many variables that influence battery performance, so it’s hard to say outright which brand’s battery is superior. On average, Specialized features a slightly higher battery power in terms of watt-hours (Wh), and Specialized batteries typically take a little less time to fully charge. Finally, while an e-bike’s range on a full charge depends on a lot of different factors, too (like the amount of pedal assist that the motor provides and the flatness of the terrain), Specialized’s range comes out on top, about 80 miles as opposed to about 40 miles for many Aventon models. The Specialized Turbo Vado SL, for example, has a range of up to 80 miles on a single charge, making it one of the most efficient e-bikes on the market.
Pedal Assistance
Another performance consideration is the level of pedal assist provided by the electric bike. This is largely determined by the kind of sensor the e-bike has, cadence or torque. A cadence sensor simply detects when the pedals are in motion and engages the motor. A torque sensor is considered the superior option since it measures how hard you pedal and adjusts the power output accordingly, providing a more natural cycling experience.
Both Aventon and Specialized feature cadence- and torque-sensor e-bikes, but Specialized’s bicycles are well known for offering a natural, smooth riding sensation, in part due to the fluid level of pedal assistance they offer. That said, Aventon e-bikes are unique in providing something that Specialized e-bikes do not: throttle assist. The throttle essentially gives you a boost on demand, which can give you a helpful break or assist if you can’t pedal temporarily. Note that the throttle can change the class on a given e-bike, and that most areas have restrictions on which class of e-bike can be used: while Class 1 e-bikes have a maximum speed of 20 mph but don’t have throttle, Class 2 e-bikes have the same maximum speed but do have a throttle. (Class 3 e-bikes have a maximum speed up to 28 mph.)
In a nutshell, while Aventon e-bikes give you a powerful throttle, Specialized e-bikes give you a smooth and natural pedal assist. It all depends on what you’re looking for: powerful acceleration or comfort and fluidity.
Pictured: Aventon Ramblas
Design and Build Quality
Specialized e-bikes really set themselves apart in their geometry. The company’s Rider-First Engineered approach ensures every frame is designed with an optimal balance of rigidity, weight, and responsiveness. This leads to a comfortable, natural ride feel that alleviates pain and pressure at the major touch points (hands, feet, and rear end). That’s not to say that Aventon e-bikes have poor designs—on the contrary, they have stylish, often minimalist aesthetics meant to replicate the look of non-electric bikes.
Specialized electric bicycles also tend to weigh less than their Aventon counterparts. E-bikes usually weigh somewhere between 40 and 60 pounds, though it depends on the model. That’s the range that most Specialized e-bikes fall in, but Aventon e-bikes generally fall in the 50–80 lb. range. For the most part, Specialized’s higher-quality build materials (including some carbon frames, as opposed to the more common aluminum frames) keep their e-bikes on the lighter side, making them easier to store and transport.
Finally, unlike Aventon, Specialized offers different build levels for each model, and the parts included—even at their entry level—are better performance components than their Aventon equivalents. Higher-level models offer valuable upgrades to the parts, improving the overall functioning and longevity of the bike. (On the other hand, Aventon’s single-spec offerings keep the process simple!)
In short, this category is somewhat of a draw between Aventon and Specialized. While the latter brand has fine-tuned geometry, high-quality components, and lighter overall weight, both companies build solid, durable, long-lasting e-bikes.
Pictured: Specialized Vado
Riding Experience
This is another category in which Specialized generally comes out on top, but it all depends on what kind of riding you want to do. Specialized e-bikes, with their precise geometry and torque-sensor pedal assist, create a natural and smooth ride that makes good on the company’s motto: It’s You, Only Faster. That said, Aventon e-bikes, with their higher torque and throttle capabilities, offer a little more “get up and go” than Specialized models, which can be helpful depending on the kind of riding you want to do.
Technology and Features
One of the things that makes riding a Specialized e-bike so unique is its easy-to-see LCD Turbo Connect display and the Mission Control app, which provide diagnostics, control motor parameters, and even manage battery lifespan. While both Aventon and Specialized offer highly visible displays and app compatibility with riding metrics, Specialized’s proprietary technology is a bit easier to connect with the e-bike and update whenever necessary.
While Aventon’s technology is considerably pared down from the robust features that Specialized offers, there’s still a lot you can do on an Aventon e-bike. The Aventon app allows you to track and share your rides, get updates on your e-bike’s status, and interact with the Aventon community. Most Aventon e-bikes even feature helpful add-ons like integrated lights with turn signals.
In short, Specialized e-bikes offer a few more “bells and whistles,” including built-in locks and anti-theft features. Some of these can be added on to Aventon e-bikes with other purchases, but they typically come prepackaged with Specialized electric bikes. In fact, this is a good way to summarize the main difference between Aventon and Specialized: with the latter, you’ll pay a little extra for the highest-quality components, proprietary technologies, and added features. Which is a nice segue to the next section…
Pictured: Aventon Level.2
Price Points and Value
There’s no question that Specialized e-bikes are on the more expensive side, reflecting their high-end features and construction. At ERIK’S, Aventon’s most popular models clock in around $1,500–$2,000, while Specialized’s most popular models increase to $3,000–$6,000, or even higher in some cases.
Is the higher price point worth it? That’s up to each individual e-cyclist to decide! We believe the all-around optimal experience on a Specialized e-bike is worth the added investment, especially if you’re a long-time or committed e-bike rider who wants to experience the most comfortable, reliable, and dynamic ride possible. But the value of Aventon e-bikes can’t be denied: they’re fun, durable, powerful vehicles at affordable prices, which is especially attractive to cyclists who are new to the world of electric cycling.
Target Audience
As the above section implies, Aventon is a perfect entry point into the world of e-cycling: the brand packs a lot of value, performance, and reliability into its electric bikes. While most Aventon e-bikes can’t claim to feature top-of-the-line components and the latest features, they definitely offer reliable and thrilling experiences. With Specialized, on the other hand, you can be sure that your e-bike is built and designed with the finest materials and technologies.
The target audience for each brand differs in terms of riding style as well. If you’re eager to break into the world of e-mountain biking, Aventon might be the way to go; high-powered models like Aventure and Ramblas boast powerful torque and throttle capabilities to tackle steep inclines and rugged terrain. If you’ll be riding more on paved trails or city streets, on the other hand, the smooth, natural, comfortable ride offered by Specialized e-bikes—not to mention built-in security features and cargo racks on some models—might be preferable. Just keep in mind that Aventon also offers some fine electric commuter bikes and Specialized has released several powerful e-mountain bikes, so it’s important to test ride a few options at an ERIK’S location and see what works best for you!
Pictured: Aventon Abound
Customer Reviews and Satisfaction
As with any important purchase, it’s important to read reviews from both customers and qualified experts alike. The world of electric cycling has boomed over the last decade, and with that comes a valuable network of e-bike riders who are eager to share their thoughts and feedback.
The good news is, most ERIK’S customers have glowing things to say about both Aventon and Specialized e-bikes! Take a look at some of their reviews below.
Aventon Customer Reviews
“This bike [the Aventon Aventure.2] is the best thing I’ve ever bought! It enhances my bike riding experience and makes it just pure joy… I am 61 years old, and I live on a gravel road in a hilly area. Now I can go farther and longer on my rides without exhaustion! [The bike] was easy to assemble and seems very well made. I am looking forward to years of fun rides on this!”
—Mo, Minnesota
“I bought a Pace 500 for my wife late last year, as she said I pedaled too fast and she couldn’t keep
up. She has used it a lot and loves it. I was so impressed with seeing all it could do and how well it
performed, I had to get my own so I could keep up with her!”
—Jl1, Big
Lake, MN
“I absolutely love [the Aventon Level.2]. It’s replaced my car on weekends… I’ve been really out of shape when it comes to biking, and getting back into it is intimidating. I feel so much more confident knowing I can rely on the battery to help get me home if I’m tired. It rides like a dream, is fairly silent, and just really, really fun.”
—jaaaaaay, Minneapolis, MN
“I love my Aventon Soltera.2. The new torque sensor is awesome, providing a much smoother and more natural riding experience compared to the cadence sensor on the first generation. This e-bike compares favorably…to other brands that I test rode [that were] offered at twice the price… I look forward to years of riding adventures on my new Soltera.”
—Surf Rider, Minneapolis, MN
Specialized Customer Reviews
“I had opinions on electric mountain bikes [before riding one], but I smile non-stop riding the trails [on the Specialized Turbo Levo] and wish I had gotten it a long time ago. I can run two to three laps instead of…getting exhausted [after one lap]. If I haven’t ridden in a while, I still feel like I can always hit the trails [on the Levo] and just bump it up.”
—”Old and Slow”, Valparaiso, IN
“Love the total integration of the battery, cables, and controls [on the Specialized Vado]. It’s fast. The brakes are fantastic. The fenders actually fend…”
—TJeepster, Minnetonka, MN
“[The Specialized S-Works Creo SL is a] great e-road bike. Just enough boost with the pedal assist. Sleek design with the battery mounted in the downtube. Does not look like a conventional e-bike. Good weight for an e bike.”
—Tommy G., Chapel Hill
“I was fortunate to get one of the few in-stock 2022 Vado 4.0s from ERIK’S. [Over the last three months], in spite of the cold Minnesota weather, I’ve ridden around 200 miles. The bike is incredibly FUN! Great ride. And it responds! I’m really enjoying learning the Mission Control app. Five stars!”
—Fairhair, rural Minnesota
Pictured: Aventon Ramblas
Conclusion
This article has provided a broad overview of the differences between Aventon and Specialized e-bikes. While there are numerous variations based on each brand’s lineup of models, it’s still possible to come away with some broad takeaways:
- Aventon’s motors are generally more powerful, although they’re often placed on the rear hub rather than the mid-drive (where most Specialized e-bike motors are placed), so Aventon’s motors can sometimes give the impression of an imbalanced ride.
- Aventon e-bikes often have higher torque than Specialized, and Aventon e-bikes have throttle capabilities, unlike Specialized models. While Aventon’s torque and throttle can provide better acceleration, they can also create a jerky, less natural-feeling ride.
- Specialized e-bike batteries generally have higher power and longer range, and they take less time to fully charge.
- Aventon and Specialized e-bikes feature a variety of cadence- and torque-sensors to provide pedal assistance, though they often function a little more smoothly on Specialized e-bikes.
- Specialized e-bikes have precise body geometry and high-level components (including, in some cases, carbon or alloy frames) to make them a little lighter and more comfortable.
- While both Aventon and Specialized feature apps and displays to provide cyclists with riding metrics, Specialized’s proprietary technologies (including the Turbo Connect display and Mission Control app) are somewhat easier to connect to the e-bike and update on a regular basis.
- Aventon e-bikes are generally considered a great value, offering a powerful, fun, and reliable experience at lower price points.
- While Aventon e-bikes are an ideal entry point into the world of electric cycling, Specialized offers top-of-the-line features and components for an even more refined experience.
In short, it’s impossible to say which e-bike brand is “better” overall. Stop into an ERIK’S location and test ride some options to see which brand and model works the best for your needs! One of many wonderful things about electric biking nowadays is that you can find a perfect fit no matter what kind of riding you like to do and what features are most important. So explore your options, give some e-bikes a try, and experience firsthand why e-bikes are revolutionizing the future of transportation.
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