Bicycle, bicycles, and more bicycles!
Each one of our Milwaukee bike shops is filled to the brim with bicycles for every interest. We’ll work one-on-one with you to get you on the right bike for your unique preferences, style, and ability. All year long we carry a large selection of bikes, including:
Bicycle gear galore!
We also carry every kind of bicycle gear you’ll need to enhance your ride for comfort, safety, and performance. Bicycle shorts, jerseys, gloves, socks, shoes, and helmets – we’ve got them. Bicycle computers, car racks, lights, water bottles, and tools – those too. Anything else you can possibly think of for your bike – you’ll find it at ERIK’S. And if by chance we don’t have what you’re looking for in-store, we can special order it for you! Our staffers are here to help you get equipped with the best so you can get out there and enjoy your ride to the max.
Top-quality bicycle brands.
ERIK’S Madison bike shops carry only the best when it comes to cycling brands. We are the #1 Specialized bicycle dealer in the country, with a huge inventory of bikes like the Specialized Stumpjumper, Specialized Sirrus, Specialized Roubaix, and Specialized Como. We also have large inventories of other top brands, like Aventon, Rocky Mountain, BMC, Cervelo, SCOR, Haro, and many others. We stand confidently behind these brands and know you will too once you’ve experienced them in action!
When you’re ready for a pro tune-up, bring your bike into one of our Madison bike shops. We service all bike brands!
Why buy your bicycle at ERIK’S?
Looking to upgrade your bike? Or maybe you’re new to cycling and ready to invest in your first bicycle? Whether you’re a novice or pro, you won’t be disappointed purchasing your bike from one of our Madison ERIK’S bike shops. Our ERIK’S Extras come with every bike purchase and include ERIK'S low price guarantee, lifetime extended parts warranty*, free professional assembly, guaranteed bike trade-in program*, free 90-day safety check*, and free accessory installation*.
Learn more our about Extras here. ERIK’S also offers 12-month special financing* through the Freedom to Ride card, making it possible for you to buy an awesome bike even if you’re on a budget!
*In-store only.
Ready to ride?
Miles and miles of bike paths paired with a short trip to the beautiful countryside and obnoxiously considerate drivers make Madison a top city to bike in. If you enjoy mountain biking, Camrock and Middleton Pump Track are worth checking out. Blue Mound State Park is another popular place for gravel riding. And there's the 400 State Trail for when you want to take a casual day-trip bike ride to enjoy some scenery. We look forward to helping you get equipped with the right bike and gear so you can enjoy all that Madison has to offer on two wheels, with the wind and sunshine on your face. See you soon!
