ERIK'S Bike Shop & Electric Bikes - Madison West, WI

Madison West, WI map
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Store Hours (CST)

Sunday11:00am - 5:00pm
Monday11:00am - 7:00pm
Tuesday11:00am - 7:00pm
Wednesday11:00am - 7:00pm
Thursday11:00am - 7:00pm
Friday11:00am - 7:00pm
Saturday11:00am - 5:00pm

About the Madison West, WI Location

We are your local bike and winter sports shop in west Madison, offering top-brand bicycles, e-bikes, gear, accessories, apparel, skis, snowboards, outerwear, bindings, and more. Our friendly staff is knowledgeable about the latest products and trends, and our expert mechanics provide a full array of bike, ski, and snowboard services.  

Just off the Beltline and south of the West Towne Mall, ERIK'S Madison West location connects to Elver Park with a bike trail right across the parking lot. Some of the area’s most epic rides take place in Blue Mounds State Park, including the Horribly Hilly Hundreds. Road and mountain bikers love the challenging and hilly terrain of this area—don't forget to ask our staff their favorite routes when you're in the shop! You can also check out our blog highlighting the trails we love the most in the Madison area. We highly recommend the 400 State Trail, a great scenic ride that makes for a perfect day trop. In winter, Tyrol Basin is renowned by skiers and snowboarders for its commitment to freestyle terrain. 

Stop into our Madison West store and get your cycling, snowboarding, and skiing gear tuned up before hitting the trails or slopes. We look forward to seeing you soon and sharing our passion for the sports we love with the Madison West community!

Store Products

  • Bikes
  • Electric Bikes
  • Car Racks
  • Snowboards *
  • Skis *
  • Apparel
  • Skateboards
  • Longboards
  • Scooters

* Seasonal Only

Store Services

  • Bike Repair
  • Electric Bike Repair
  • Bike Sizing
  • Leasing *

* Seasonal Only

Learn more about our Madison West, WI location

Our shop features a huge selection of bikes year-round: Road Bikes, Mountain Bikes, Electric Bikes, Fat Bikes, Comfort Bikes, Kids' Bikes, BMX and more! We are the #1 Specialized bicycle dealer in the country with huge inventory of bikes like the Specialized Stumpjumper, Specialized Sirrus, Specialized Roubaix, and Specialized Como We also have large inventories of other top brands like Aventon, Rocky Mountain, BMC, Cervelo, Haro, and many others. We also carry all the cycling apparel and gear you'll need to maximize your biking comfort, safety, and performance. If it's time for a tune-up, bring your bike(s) into our Service Department. We repair all brands and types of bikes (including E-Bikes) and will get you back out riding in no time!

From mid-October through February we stock ski, snowboards, and winter apparel and gear too. If your skis or snowboard are in need of repair or service, like edge tune or wax, our expert technicians will help you get back out there on the slopes. Also, check out our downhill ski and snowboard leasing options for kids!

Learn all about our convenient shopping options here. We look forward to seeing you soon!

Electric Bike Store - All ERIK'S shopshave Electric Bikes. We have the best selection of e-bikes in the Midwest.Weoffer in-store test rides on a trainer to help you get familiarized withthe controls and the motor assist. And of course we also offer freeon-streettest rides so you can get the full experience of riding anelectric bike. Are you a commuter? Casual rider? Mountain bikers? Roadbiker? However you ride…we have the electric bike for you! We also serviceand repair electric bikes so you can get back to riding fast! Read our Electric Bike Buying Guide to learn more about E-Bikes

Bikes - ERIK'S has the best selectionof bikes in the Midwest! Every ERIK'S location has a great selection ofbikes for all types of riders.Mountain Bikes, Road Bikes, Electric Bikes,Recreational Bikes, Commuter Bikes, Kids' Bikes, BMX Bikes and more! Weare the #1 Specialized bicycle dealer in thecountry with huge inventory of bikes like the Specialized Stumpjumper, Specialized Sirrus, Specialized Roubaix, and Specialized Como We also havelargeinventories of other top brands like Aventon, Rocky Mountain, BMC, Cervelo, Haro, and many others.When you shop at ERIK'S you're buying the best bikes and cycling gearavailableon the market today.Our expert staff will help you find theperfect ride. Wheel on in today and test ride your next bike! Find the right bike for you

Service - We pride ourselves on qualityservice of all bikes; whether it's a brand new bike, or an old favorite,we know you'd rather beriding. ERIK'S offers Same Day Service on many repairs andadjustments to get you in and out quickly. Every bike we sell comeswith a90-Day Safety Check at no additional charge. For ski and snowboard fans,from October through March, ERIK'S services skis and snowboards. Whether you need abasic wax, base repair or edge tune,we'll get you ready to ride. Find out more about Service at ERIK'S

Bike Sizing - The best bikes areproperly sized. Every ERIK'S location has trained staff on hand to sizeyour next bike - a critical step ingetting you on the right road ormountain bike. We start by measuring your body and we use those specificmeasurements to find the perfect bike size foryou. For the ultimate incomfort and performance, look to our Body Geometry Fit services to getyour bike dialed. Find out more about Bike Sizing

Snowboards - When snow covers theground, that doesn't mean it's time to go inside! From October throughFebruary, ERIK'S carries snowboards(and skis) and winter apparel forriders from young to old, casual to aggressive. We have amazing brandslike Burton, Ride, K2, 32, Capita, Union, 686,and much more! We'llmatch you with the right board for where and how you ride! And if you needyour board serviced, ERIK'S repairs snowboards. Whetheryou need a basicwax, base repair, or edge tune, we'll get you back on the slopes. Find out more about Snowboards

Downhill Skis - Winter... Bring it on!From October through February, ERIK'S has great section of skis (andsnowboards) and winter apparel!Our knowledgeable staff will help find youthe perfect skis to get you on the slopes this winter. We have greatbrands like Salomon, Helly Hansen, Spyder, K2, Elan andmuch more!From a kid intheir first season to the recreational skier to a seasoned park skier,we've got the equipment and knowledge to set you up thiswinter. And if you need service, ERIK'S repairs skis. Whether you need a basic wax, baserepair, or edge tune, we'll get you back on the slopes. Find out more about Downhill Skis

Leasing - At ERIK'S, we know that kid'sgrow fast! Keeping them in gear from season to season is expensive. That'swhy we offer high qualityequipment for young skiers and snowboardersalike. Available November through March, kid's ski and snowboard leasingis a great way to try out a newsport, or supply a family of growingriders. Find out more about our Leasing Program

Performance Scooters - From kickingaround the neighborhood to hitting the local skatepark, scooters are agreat way for young riders toexplore and learn new skills. ERIK'S carriesscooters that are made to last. From street to dirt, see why these littlewheels can be a lot of fun! Find out more about Pro Scooters

Skateboards and Longboards -Skateboarding knows no age limit! Whether you're most at home in skate park or cruising the streets and paths on a longboard, we've got the gear you need. Completes, decks, trucks, wheels, bearings and more! We've got greatbrands and staff that ride to help you make your selection. When it's time to change out wheels or bearings, we've got a great part selection to keep you rolling as well. Find out more about Skateboards and Longboards

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